Thanksgiving 2011 and Google Freshness

Thanksgiving 2011 will be on November 24.  In the United States, Thanksgiving is celebrated on the 4th Thursday of every November.

You may not know it but the implementation of the annual Thanksgiving Day could be credited much to Mrs. Sarah Joseph Hale, the editor   of Godey’s Lady’s Book.

Mrs. Hale sponsored the idea of a national Thanksgiving Day and was very patient in endorsing it to every President in the U.S. until   President Lincoln finally adopted it in 1863.

Now, what does this celebration got to do with the recent update of the Google Algorithm?

Last November 2, 2011, Google made another update on its algorithm. This move by Google puts more weight on real time results or     freshness of the content.

If you may recall sometime in 2009 Google met with Twitter to forge a deal on the search giant’s access to real time tweets, so it can be displayed in the giant’s search results.

This update by Google somewhat displaces the long standing SEO mantra “authority and relevance.” The freshness update would mean that hot topics and breaking news would be given top priority in the search results. Also, recurring events, stock market news and sports games would be up there.

So how can you exploit this freshness update?

Well, you can ride the wave of fresh content by looking up what’s hot there. Go to Google Trends and see what most people are looking. Visit Twitter trends to see what people are tweeting.

You can then write about the topic and relate it to your blog. The good thing about this is that you will have a wider audience, actually new visitors coming from Google. Well, this may be a short term tactic but hey, if you know how to capture their attention then this is a plus plus to your customer list. Also, if they like your article, they could link to it.

Now what about the Thanksgiving 2011? Is it about Turkey recipes? Sshh… it’s a test on Google freshness.

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