Online Marketing and The Best Sources of Leads
About five years ago website traffic came only from a few sources. Well, five years of internet time would equal to half a century of our normal years, huh? Think of dog-years.
That was long long ago. And back then you have article directories, traffic exchanges, content aggregators, online advertising and of course the mother lode, the search engines.
Based on my experience, most of the quality leads then came from the search engines, followed by those that came from the online ads. That is why most of the marketers then were going gaga over search engine optimization. They want their sites on the first page of the search engine results.
It’s 2011 and the web has significantly shifted. In fact Chris Anderson of Wired said that the Web is dead. Whatever he means by that. But fact is, in terms of traffic, some of your useful sources then had dried up.
Think of ezinearticles.com, it was a spring that continuously poured out visitor after visitor to the websites of article marketers. But after Google squeezed and plugged the cracks of the article directories, the traffic of thousands of websites went downhill.
Online advertising went expensive and the affiliate commissions could no longer be justified by the pricey cost per click.
Now, what have you got there? Any new sources of traffic? In my next post, I will detail some sources of traffic which are great sources of your leads.